How To Get That Job You Want

Sep 11 / Kathryn Sandford
Most Kiwi job seekers are poorly prepared to navigate the New Zealand job market because they aren’t aware that the local employment landscape has changed, meaning that we must take a different approach to job search.

Many candidates still think that we are in a ‘candidates’ market’ and that jobs are easy to find. As a result, they use the same CV and the same cover letter to apply for multiple jobs. However, the cover letter should be specific to each role to stand out.

Use the cover letter to position yourself better because it is often the first thing a recruiter reads.
Employers are looking for specific attributes in candidates that can be difficult to fulfil without preparation.

The skills market goes in cycles. With trends like the tech industry downsizing overseas, we see more caution locally—particularly considering recession warnings—so there will be many people out looking for jobs. The local job market is likely to be tougher moving forward.

Job seekers will be challenged, especially those with more experience, because they may take for granted that they know everything instead of recognising the need to keep up with changes in the job market.

Rejection by a prospective employer can result in confusion, frustration, and doubt, all of which can put you at a disadvantage for future applications.

People, particularly older job seekers who have been in a safe job for years, believe they will find work quickly because of their experience. They don’t prepare, don’t get the role, and then struggle to figure out a way forward.

They may feel at a crossroads, but the truth is that their CVs probably don’t reflect their talent and value very well, and they may have no idea how to position themselves to stand out in the market.

Here’s what you need to do to get that job you want:

1. Invest in Yourself

Take time to understand who you are and what you want. Strategise where you want to be in the next 2 to 5 years and how you plan to get there.

Don’t focus solely on creating a specific outcome; remain open to possible opportunities. Get help, if you can, from someone experienced in the field. It will give you an advantage.

2. Get Feedback and Highlight Your Value

Always look for feedback from colleagues and managers to help you understand your strengths and areas for improvement.

Use this information to create a clear message about your value and how you can help an organisation succeed.

3. Step Out of Your Comfort Zone

To achieve growth and success, stepping out of your comfort zone and taking risks is essential.
Don’t let the fear of the unknown hold you back. Embrace uncertainty and be open to new experiences and opportunities that may come your way.


I urge job seekers, particularly those older and struggling, to put time and effort into defining their value. Work out how to communicate your value to prospective employers.
Created with